Clear guidance on effective communication
Download it – now! The PDF eBook can be used on laptops, mobiles, and workstations. Suitable for anybody writing reports, essays, business proposals, memos, or professional documents. You can add your own notes and live hyperlinks to personalise your eBook and make it even more interactive. Amazingly good value. Forty years of writing experience is packed into this full length book – all for the price of a cup of coffee!
New design – stylish typography and layout – best selling title
This book will help you to write more effectively. You will understand the techniques and develop the skills required for all types of efficient and persuasive writing.
Choose your style to suit the reader. Keep in mind the form of the writing and what it is supposed to achieve.
Plan what you’re going to say before you start writing. How to come up with new ideas and make notes on topics you want to cover.
How to take notes whilst reading, watching videos, demonstrations, or in lectures. Write less, think more.
The basics of simple and effective punctuation. Where to use the comma, semicolon, colon, and full stop. Understanding the apostrophe.
How to create clear writing without mastering the rules of grammar. Avoid the traps of bad syntax, poor case agreement, and incomplete sentences.
How to improve your spelling. A few basic rules, then use dictionaries and spell-checkers, and re-read everything you write.
How to create simple and effective sentences. Keep them short, and keep them simple. How to avoid common problems.
Choose the right words for the task. How to recognise and avoid jargon, cliche, and abstractions.
A paragraph deals with just one topic, which is announced in the opening sentence. The structure of a good paragraph.
Good style is writing which is appropriate for the writing task. There are different styles for different purposes. Some examples.
How to use multiple drafts to produce an effective finished product. Re-write your work, eliminate mistakes, and move paragraphs around.
How to check the finer details of your writing to improve the quality of the final product. A checklist of what to look for.
How to use the layout and graphic presentation of your work to maximise its visual impact. Use space to make your work look good.
Write in a manner that suits you. Planned and unplanned writing; the use of outlines and drafts; cut and paste techniques; improvisation, and expansion of notes.
The importance of good organisation in writing. Introductions, arguments, and conclusions. Use headings, sub-headings, and bulleted lists to create visual structure.
How to plan, structure, and write an essay. An explanation of the stages in producing an essay. A sample essay plan.
Use the computer to draft and re-write your work. Save multiple versions, format your text, and use the spelling and grammar checker.
Write emails that work; watch your language and Netiquette; frequently asked questions.
Overcoming fear of the blank page; avoiding repetition and over-long sentences; selecting the right tone; and removing blemishes.
What causes bad writing, and how to avoid it. The difference between writing and speaking.
Seven effective techniques for getting words onto the page. Recognising your type of block. How to generate more text.
Suggested further writing and style guides: book reviews with direct links to Amazon.
Dr Roy Johnson is the author of best-selling writing and study guides – Studying Fiction, Making the Grade, Improve your Writing Skills, Writing Essays 3.0, and several others. He was originally an industrial designer, then went on to lecture on literary studies at Manchester University and the Open University. He publishes a monthly newsletter on writing, culture, and technology, and is the director of Mantex Information Design.
“I want to commend your efforts in putting your wonderful eBook together, as it has tremendously assisted me – in particular getting through some ‘knotty’ areas in writing. It has served a great purpose which I believe other colleagues will also appreciate.” Dr A.S.Bamire
Price – £1.95 – 136 pages – PDF format – 2010 – ISBN 0951984454