E-commerce books

Electronic Publishing Guide, San Jose CA: Adobe Press, 1998, pp.215, ISBN 1568304692
Brief introduction to e-publishing, largely centred on the creation of graphics and PDF files. Suitable for those who wish to retain text formatting and page layout. Covers multi-media.
see review article

Daniel Gray, Associate and Affiliate Programs on the Net: turning clicks into cash, New York: McGraw-Hill, 2000, pp.227, ISBN: 0071353100
Excellent guide to the new form of e-commerce for small businesses. All you need to run a shop front from your web site.
see review article

Greg Helmstetter and Pamela Metivier, Affiliate Selling: Building Revenue on the Web, New York/London: John Wiley, 2000, pp.346, ISBN 0471381681
First-rate guide to all forms of this new type of marketing - sometimes described as 'making money whilst you're asleep'. You can make commissions starting from nothing. The parent companies will even provide you with the tools to do it.
see review article

Peter Kent and Tara Calishain, Poor Richard's Internet Marketing and promotions: How to Promote Yourself, Your Business, Your Ideas Online, Colorado: Top Floor, 1999, pp.404, ISBN 0966103270
Successful e-commerce on a budget. A guide to guerilla marketing techniques and free resources for the small business. Based on first-hand experience.
see review article

Internet Commerce
Review article on early forms of E-commerce, covering paperless publishing and email marketing techniques.
see review article

Chris Pirillo, Poor Richard's E-mail Publishing: Creating Newsletters, Bulletins, Discussion Groups, and Other Powerful Communication Tools, Colorado: TopFloor, 1999, pp.334, ISBN 0966103254
Excellent guide to publishing on a budget, plus a guide to free resources and distribution services. Written by successful email marketeer.
see review article

David Siegel, Futurize your Enterprise: Business Strategy in the Age of the e-Customer, London/New York, John Wiley, pp.318, ISBN 0471357634
Strong advice from a best-selling design and marketing guru. He suggests you turn most business principles upside down for the digital age. Provocative and thought-provoking.
see review article

Joseph T. Sinclair, eBay the smart way: selling, buying, and profiting on the Web's #1 auction site, New York: Amacom, 1999, pp.418, ISBN 0814470645
Guide to online auctions and how to make them successful - both as a buyer and a seller. The e-commerce version of giant car boot sales.
see review article

Jim Sterne, World Wide Web Marketing, New York/London: John Wiley, 1995, pp.331, ISBN 0471128430
Serious advice on successful marketing techniques, with detailed critiques of web sites. The overall message is - put the customer first!
see review article