Email newsletters

1. An email newsletter is one of the cheapest and easiest ways of keeping in touch with your customers - and finding new ones.

2. A printed, paper newsletter is often too expensive for most businesses - because of production and postage costs. These can be reduced almost to nothing by using email.

3. You produce a short bulletin in your word-processor once a month, then send it as an email message to your list of customers.

4. You do this using the multiple-mail feature of your software. One message goes out to hundreds - or thousands - of customers at the same time.

5. Click here to see an example of our email newsletter. We publish monthly, but Brian Alt, a well-known email editor, sends these to his customers every day.

6. The email newsletter is often used to support a web site - but it can become a business in itself. Newsletters which attract enough subscribers can eventually sell advertising space. This is one way simple E-commerce can work for you.

7. Many of these newsletters have up to 50,000 subscribers in as many as a hundred countries. This represents a very powerful marketing opportunity.

8. Even if most of your business is local, the newsletter is a cheap and effective way of keeping in touch with your customers.

9. Newsletters are also an effective way of gaining new customers or clients - because you are offering something valuable free of charge.

10. Chris Pirillo has written a very good book on how to run a successful email newsletter. Click here >> to read a full review article.

11. Email newsletters also have distinct advantages for beginners. They are vitually free to produce. They involve no risk. They require very little technical skill.

12. Newsletters can also be used within organisations and on special projects to update subscribers with the latest news.

13. Click here >> for a guide to what's involved in running a newsletter.