| Home - Books - Reviews - Tutorials - Software - Download - Orders - Newsletter | |
| Subscribe here for our free email newsletter - monthly update |
Custom Search
|
Digital DarwinismSeven Breakthrough
Business Strategies for Surviving in the
Cutthroat Web Economy
Radical advice for success in E-commerce
As you can tell from the title, this a hard-nosed business manual.
And in fact it's quite a thoughtful book about how
websites rise and fall, about how they gain attention, and about
how the Web is changing the way people do things in
the world - all interesting topics.
Since you can see what the seven strategies are on the website www.digitaldarwinism.com, I'm hardly giving away secrets by listing them here. [The seven principles are copyright Evan I. Schwartz 1999]:
1: Build a Brand That Stands For
Solving Problems
2: Allow Your Prices to Fluctuate
Freely with Supply and Demand
3: Let Affiliate Partners Do Your
Marketing For You
4: Create Valuable Bundles of
Information and Services
5: Sell Custom-made Products
Online, Then Manufacture Them
6: Add New Value to Transactions
Between Buyers and Sellers
7: Integrate digital commerce with
absolutely everything
© David Gauntlett 2000 [more E-COMMERCE articles] Evan I. Schwartz , Digital Darwinism: Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, London and New York: Penguin, 1999, pp.240 , ISBN 0140286845 |
|
| Home - Books - Reviews - Tutorials - Software - Download - Orders - Newsletter | |
|
Mantex - PO Box 100 - Manchester M20 6GZ - UK Tel: +44 0161 432 5811 — Email: info@mantex.co.uk Copyright © Mantex 2000—2007 |