Doing Business Electronically

This is a collection of academic papers which examine the major issues involved in electronic commerce. They focus on the social and cultural aspects of this new form of interchange - rather than technical matters (which should not be under-estimated).

Topics covered include encryption, system integrity, and security; how networked communities can benefit from global collaborative systems; the implications of multimedia technology for next-generation marketing; and the basic principles of Internet banking. The book is aimed at final year and postgraduate students in computer-mediated-communication and electronic commerce.



But it will also be of interest to students in business information technology, project management, and systems analysis. There are chapters on the impact of global networks on buyer-seller relationships; web auctions - which are now very big business; the problems of establishing web sites in big organisations; electronic procurement; and data interchange systems in small and medium-sized enterprises.

There are plenty of graphs and pie charts, diagrams, tables, and full scholarly bibliographies - but nothing more recent than 1997. This is the problem with scholarly publishing - they simply find it difficult to keep up to date. But they make up for that by offering studies in depth.